大健康


Building Successful Aging-in-Place Ecosystem
CPBAE/NCCU October, 2015


Philosophy

  • An older adult’s life is defined by his/her aspirations, experiences, strengths and abilities.
  • The older adult is the expert in his/her own life.
  • Aging is a natural variation and a function of interactions between the older adult and the environment.


Successful Aging-in-Place

  • Definition:
    • Successful aging refers to physical, mental and social well-being in older age.
    • Aging-in-place means the ability to live in one's own home and community safely, independently, and comfortably.
  • Aim:
    • Effective strategies and interventions should be properly designed and offered to promote health and well-being from aging in place.


Representing Superior Value of Well-Being Elements - PERMAV

+ Vitality

(Optimal Wellness & Healthy Body)



Achieving Value Maximization through Personalized Wellbeing Interventions

  • Older adults are interactively engaged with properly calculated interventions toward value maximization during the aging over time.


Enabling Cross-Sector Value Ecosystem of Resource Integration

  • An enabling platform is designed to embody the various participation structures (O2O, B2B2C, SoLoMo, P2P, etc.) of the cross-sector stakeholders and facilitate those value co-creation participations.

Imagine…荷蘭失智村「 De Hogeweyk」

Replaced with A community honors both natural aging and life aspiration



Creating Community-Based Social Capital

  • The co-creation participations between individuals and groups in their community can generate the collective benefits and form the social capital (that can further reinforce the development of successful aging in place).
  • Social Capital = anything that facilitates individual or collective action, generated by networks of relationships, reciprocity, trust, and social norms


Service Platform



Resources



Business Model

地產商運營模式主要有3種:1. 淨出租模式、2.委託經營模式以及 3.租賃+經營模式



全球大健康產業未來領袖培訓
Transformative Service Design Workshop on Grand Health

講師課程名稱課程大綱

黃達夫
和信治癌中心醫院董事兼院長
二十一世紀的健康觀念 Ideas are the capital of the future. That is even truer when it comes to health care. To create ideas for the twenty-first century medicine that can reshape the dated concept of health and for it to become meaningful to us today must be the goals for the immediate present and the future.Five major issues in today’s healthcare that call for innovation are to develop 1) a compassionate, competent and all-encompassing workforce, 2) an environment that is conducive to the practice of medicine. 3) a system of health care that is affordable, 4) its financing not burdensome to the society and 5) responsible citizenry that understands and values what constitutes dependable health care.  Presently, all five issues have been brought under strict scrutiny and none of which have even been partially addressed by the current National Health Insurance Administration of Taiwan.
The future health care should focus on 1) a new understanding that health and its promotion are what we seek, not merely riddance of illness, 2) community and population health is more important than just individual health, 3) new taxonomy for diseases should be in place, not classified by the anatomic location of disease, but by the fundamental causes, 4) patient-centered care, but not disease-centered attention should be in order, 5) when treatments are necessary a full-cycle care, rather than fragmented episodic remedy should be instituted, 6) training of a workforce that understands its responsibilities and are rightly empowered to solve new issues mentioned above. To face the future, we are mandated to take a fundamentally new view of health, trained the right-minded health care workforce, learn the financial limitations of the nation and let nationally insured health care program change the direction toward the promotion of health and well-being from the traditional view of emphasis on treatment of illnesses.

苑守慈
政治大學公企中心主任
政治大學服務科學研究中心主任
政治大學商學院特聘教授
Transformative Service,
Consumer Well-Being and Value Ecosystem
The emergence of transformative services has asserted that service providers can better achieve business sustainability when they are able to improve customer well-being individually and collectively through the agent of service value co-creation. Value co-creation is a complex process involving the integration of resources from numerous sources (i.e., a service provider, its network, the customers and the customer’s network) in unique ways, which in turn identify customers’ needs that may be comprehended by services and its networks for further superior value propositions. Co-creation is carried out in a many-to-many approach, which reinforces that co-creational nature of value is relational and reciprocal service exchange; all economic and social actors involved in value creation are resource integrators that would ultimately enhance a balanced, interactive and interdependent value ecosystem over the course of time. That is, the value ecosystem can realize the vision of the superior value proposition that the service provider wants to create and each integrator’s own well-being is tied to the well-being of others, achieving the ecosystem more than the sum of its parts and upholding the sustainable competitive advantage. In aggregate, this talk presents four thematic issues: (1) Service-Dominant Logic & Customer-Dominant Logic (2) characteristics of transformative services (3) value ecosystem thinking (4) effective strategies to drive co-creation for mutual beneficial value propositions and well-being for the emerging Orange Economy.

陳亮恭
陽明大學高齡與健康研究中心教授兼主任暨榮民總醫院高齡醫學中心主任
Anti-Aging and Amortality Taiwan has become an aging country in 1993 (percentage of people aged 65 years and older reaching 7% of total population) and is estimated to become an aged country by 2017 (percentage of elderly people reaching 14% of total population), which makes Taiwan one of the fasted aging countries in the world. Moreover, Taiwan will become a super-aged country by 2025 and the population of people aged 65 years and older will be doubled compared to 2010. This rapid demographic transition is much faster than the human history and modern Western history.Forever youth and immortality have always been a dream for human-beings, but it remains to be dream currently. Therefore, a great number of anti-aging services have been developed. Nevertheless, no matter adapting any hypothesis of aging, no intervention study has successfully demonstrated the effectiveness of anti-aging services, not to mention immortality. The needs for anti-aging services from the public have gained extensive economic attractions and many programs were developed without proper evidences. In 2009, Time Magazine has created a new vocabulary “amoratlity” to describe the modern social phenomenon of the baby boomers. Baby boomers are gradually becoming so-defined “elderly”, but they are very different from traditional elderly population. They prefer keep working, enjoying life and living agelessly. A great number of industrial opportunities come out naturally to echo the needs of modern societies. In aggregate, this talk has two themes to convey (1) Understand the state of art of anti-aging services: (2) Identify the emergent industrial opportunities for the amoratlity social phenomenon.

C. Jason Wang
美國史丹福大學醫學院副教授兼醫療預防及成果政策研究中心主任
Integrating Mobile Technology Into Healthcare – Challenges and Opportunities We live in an unprecedented time where [Gordon] Moore’s law predicts exponentially increasing computational power. In our lifetime, we will live in an environment of connected health via sensors and devices. The movement towards accessing the Internet via mobile devices has also made it such that people are nearly always connected. This has been further amplified with the introduction of devices like FitBit and Apple Watch, and mobile apps such as Runkeeper and Sleep Cycle. People now use these technologies to constantly collect data about their fitness, weight, eating habits, and sleep. The trend of “self-quantifying” and “citizen science” is resulting in an extensive amount of data and metrics for health previously inaccessible to clinicians, creating new opportunities for clinicians and patients to communicate online, to make predictions about health risks and to take preventive measures against them. Dr. Wang will discuss the importance of understanding clinical workflow and patients’ life styles and habits in designing products and services for health and healthcare, the use of mHealth and sensor technology across the continuum of care, which has the potential to integrate the complex and fragmented healthcare environments, improve coordination of care, promote provider-patient communications, and can result in improvements in health and well-being for individual patients and populations.

連賢明
政治大學財政學系教授
健保政策對健康產業的衝擊和發展  台灣自1995年實施全民健保,至今已邁入第20年。保險人口從實施前的57%,半年後躍升到89%,目前長期穩定在97%左右; 健保特約診所和特約醫院均佔整體院所90%和97%以上;更重要的,健保支出也從1995年的2206億元成長到2013年5557億元, 佔全國醫療保健支出的六成左右。由於健保支出龐大,台灣醫療產業對健保又愛又恨,健保政策均對健康產業產生巨大衝擊,並影響產業長期發展。 本課程擬從兩面向討論健保政策對健康產業的衝擊和發展。首先,自健保實施後,台灣醫院產業從實施前約800家減少到現在不到500家; 然而,醫院病床數目卻從健保前的約6萬床成長12萬床以上,醫院大型化成為健保施行後的新趨勢。在本課程的第一部分,我們將先說明醫院大型化趨勢、 健保影響醫院規模的可能原因、以及醫院應如何因應健保支付制度變革進行討論。其次,雖說全民健保在醫療服務涵蓋相當廣泛,但歷年調查結果仍發現民眾健保自費比例約佔三成左右, 顯示醫療自負比例相當高。這也促使越來越多民眾購買醫療附加險(如癌症險),透過私人保險來降低財務風險,顯示健保給付會跟醫療附加險直接相關。 在課程的第二部分,將討論目前健保政策(如差額負擔或新藥給付)對這些醫療附加險影響,說明私人保險可如何運用健保資料來估算疾病發生率,道德風險程度,以及未來醫療費用趨勢。

謝明華
政治大學風管系副教授
熟齡客戶的保險商品與市場概況及其發展趨勢/
熟齡客戶的保險商品創新及大數據的應用方式探討
本課程介紹適合熟齡客戶的保險商品。此類商品提供退休以後所需的各項生活費用,醫療照護、醫療支出等保障,包括年金商品、養老儲蓄險、投資型商品、長期照護險、定期和終身醫療險。 我們會簡介這些商品所涵蓋的給付和它們所適合的熟齡客戶的種類以及目前市場的狀況。我們會探討部分商品的發展趨勢: 例如長期照護險趨向直接提供醫療照護, 取代現金的給付; 而傳統年金商品也因為低利率的環境, 漸被附保證的投資型商品所取代。 熟齡客戶所需的主要保險商品, 包括提供經濟來源的類年金商品以及提供醫療所需的長期照護保險, 終身醫療保險。 但因為壽命的延長, 連帶使醫療及長期照護費用增加, 再加上低利率的環境的因素, 所對應的保險商品變得十分昂貴。所以熟齡客戶的保險商品創新首重在增加投入保費的收益率以及降低保險成本。 增加投入保費的收益率的可能性可藉由開放投資型醫療保險達成, 課程中將討論此類投資型商品如何創新設計以及目前法規發展方向。 降低保險成本則可透過大數據的應用以及商品設計達成。 例如,適當地結合年金保險與長照醫療保險, 可有效解決逆選擇 (健康的人買年金保險, 不健康的人買長照醫療保險), 進而降低保險成本; 而穿戴設備的普及, 將有效大量地收集長照醫療保險人的健康資料, 利用大數據分析的技術, 可了解與保險成本高度相關的主要因子, 加上穿戴設備可即時傳遞多種身體訊息, 利於設計預防機制, 降低各種損失的發生機率與幅度, 進而降低保險成本 。

宋同正
臺灣科技大學工商業設計系主任
大健康服務設計工作坊 Service Design Workshop  Facing the challenge of rapid market change, most of the practitioners and experts alike still employ the tools or methods developed from the manufacturing or the product development management. However, recent studies have advocated that innovation in nowadays requires an entirely new language. Service design (SD) has become an emergent topic in the field of service experience economy around the world. Through a design systematic and iterative process, SD allows us to address on the insights of the stakeholders in the eco-system and to find out new opportunities in the marketplace. In fact, service design is a holistic approach that focuses on the human-centered, multi-discipline, and integrative design activities. Through applying numbers of developed tools and methods from different kinds of disciplines, it is possible for us to create distinctive, valuable, and viable service experiences in your businesses. Therefore, we focus on the next healthcare industry as the topic in this workshop. Through participation in the 4Ds (Discover, Define, Develop, Deliver) design process, it is to be hoped that the participants are able: 1) to catch the latest trends and understand your customers/stakeholders at a deeper level; 2) to discover unexpected opportunities in the next health industry, and 3) to generate an action plan for real world projects through SD thinking.

周冠謙
仁寶電腦工業股份有限公司技術處長
穿戴式裝置市場生態現況與未來 (1) 全球穿戴式設備功能,使用者經驗與消費者預期功能總整理
(2) 穿戴式設備產業的新應用與設計原則
(3) 穿戴式設備的獲利模式
戴秋華
R&Z Group創投公司 副總經理
陸意志
創意點子 創辦人
Venture Capital Investment and Evaluation 1.台灣創投產業介紹
2.創投評估個案的關鍵點
3.創投如何建立投資公司價值的模式
4.未來與大健康產業關聯之投資趨勢及領域
5.Q&A